Dear guests!
We, the team at the Vienna Kaiser Wiesn in the Vienna Prater, are committed to always having an open ear for our visitors.
Should you Wishes, Complaints or something lost have, please do not hesitate to contact us! Feel free to email us at ombudsstelle@kaiserwiesn.at, or by phone at +43 676 838 67 438.
Only together can we ensure our guests have a carefree time on the Wiener Kaiser Wiesn can spend. Thank you for your cooperation!
Our traditional costume outfitter, „Original Salzburger Trachtenoutlet,“ Sascha Golitschek with tips & advice on Dirndl, Lederhosen, and much more...!
There are more than 800 traditional costumes in Austria. The history of the Dirndl dates back to the 19th century. Its origin lies in Austria and Bavaria. In the past
Dirndls were once workwear, with each federal state having its own typical regional costume. Today, the Dirndl has established itself as fashionable attire for festivals, traditions, weddings, and church services. Thus, a Dirndl belongs in every woman's wardrobe to be perfectly dressed for any event… After years of glittery Dirndls, manufacturers are placing increasing importance on natural materials and new simplicity.
Especially in western Austria, there are region-specific leather pants. The Salzkammergut region is certainly the most famous, where leather pants are hand-embroidered. Emperor Franz Joseph, for example, liked to wear leather pants while hunting in Ischl, and the traditional costume was thus favored by the aristocracy. Today, goat suede and deerskin are preferred for the leather.
Trachtenstutzen are handcrafted by Original Salzburger in Waldviertel. Originally, socks, stutzen, and Loferl served to cover bare skin, especially when going to church.
Traditionally, the Haferlschuh is worn with lederhosen, and an elegant shoe with a traditional buckle is worn. Nowadays, any shoe that appeals – and above all, is comfortable – can be combined with both leather pants and a dirndl...
Traditionally, long dirndls are worn for elegant occasions such as balls or weddings. Nowadays, the knee-length of 70cm has replaced the long dirndl, and at folk festivals, fairs, and Oktoberfest, lengths of 50 to 60cm are mainly worn.
Accessories, such as matching hats and traditional jewelry, are very trendy. It is also becoming more fashionable to wear „vintage“ jewelry with modern traditional clothing. Color-coordinated leather bags are very trendy.
We ask the expert: Sascha Golitschek, Managing Director of Original Salzburger Tracht
Bright, radiant colors have arrived in dirndls. Linen and cotton dominate the materials, with new colors emerging from production: Hunter green, known from typical hunting jackets, transforms into a trendy lime green; subtle blue notes become a soft aqua; and rose colors turn into a vibrant magenta. Red and olive with elaborately printed skirts remain the theme this summer. For dirndl blouses, the classic cotton blouse is replacing lace, and the flutter-sleeve blouse is an absolute trend.
Matching accessories, such as the hairband, hand-knitted dirndl vests, or linen jackets, complete every outfit.
Otherwise, traditional clothing relies on tradition – this is also the case for men: classic jackets with fine leather trousers, complemented by matching linen shirts and colorful socks. A fine shoe completes the men's outfit.
Wearing traditional clothing is a way of life that is not only enjoyed at festivals, but is also making a comeback in everyday life!
Especially in western Austria, there are region-specific leather pants. The Salzkammergut region is certainly the most famous, where leather pants are hand-embroidered. Emperor Franz Joseph, for example, liked to wear leather pants while hunting in Ischl, and the traditional costume was thus favored by the aristocracy. Today, goat suede and deerskin are preferred for the leather.
Trachtenstutzen are handcrafted by Original Salzburger in Waldviertel. Originally, socks, stutzen, and Loferl served to cover bare skin, especially when going to church.
Traditionally, the Haferlschuh is worn with lederhosen, and an elegant shoe with a Trachtenspange (traditional shoe buckle). Nowadays, any shoe that catches your eye – and is above all comfortable – can be worn with both lederhosen and dirndls...
Traditionally, long dirndls are worn for elegant occasions such as balls or weddings. Nowadays, the knee-length of 70cm has replaced the long dirndl, and at folk festivals, fairs, and Oktoberfest, lengths of 50 to 60cm are mainly worn.
Any accessories like matching hats and traditional jewelry are very trendy. It's also becoming more fashionable to wear „old“ jewelry with modern traditional clothing. Color-coordinated leather bags are very popular.
at the Wiener Kaiser Wiesn
Radio Grün Weiß brings Styria to Wiener Kaiser Wiesn—in the nation’s capital. With colors you can hear!
The colors of Styria in its name, as a nod to the origin of its creation in the green heart of Austria. The values, traditions, and cultural diversity of the green March are reflected in this station like hardly anywhere else.
Paired with a wide musical program of Schlager, Austropop, Oldies, and folk music, Radio Grün Weiß has been accompanying thousands of Styrians (and many, many listeners far beyond the state borders) through their day since 1998.
Entertainment, banter, and lots of music for young and old – that and much more is Radio Grün Weiß. www.gruen-weiss.at
Travel to Wiener Kaiser Wiesn reliably and comfortably with Westbahn!
With Westbahn, you can travel comfortably, quickly, and reliably to Austria's largest Oktoberfest. State-of-the-art trains, guaranteed travel, and a free seat ensure a relaxed journey – and you can save money too!
All benefits at a glance:
Even on particularly busy travel days, around holidays, or on weekends, Westbahn guarantees travel on all trains.
at the Wiener Kaiser Wiesn
Besides the musical highlights and special events, the Wiener Kaiser Wiesn also Space for exclusive celebrations.
Celebrate in the Kaiser Lodge, the Balconies in Gösser and Wiesbauer Zelt, when Rent a whole marquee, a cozy alpine hut or individual group arrangements – Birthday, Polterabend (pre-wedding pottery smashing party), company event, early Christmas party, or simply a get-together with friends, colleagues, and business partners – the Wiener Kaiser Wiesn offers individual group arrangements and B2B offers for every occasion!
Inquiries welcome at office@kaiserwiesn.at or +43 676 83 86 74 81
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The Emperor's Box offers exclusive seating for up to 32 guests. Enjoy privacy, first-class service, and a special atmosphere – perfect for stylish celebrations, business events, or special moments on the Wiener Kaiser Wiesn.
With space for up to 260 people, the balcony in the Gösser or Wiesbauer Zelt offers the best view of the festivities. A private area with a unique atmosphere – ideal for large groups, company parties, and special occasions.
Rent an entire festival tent exclusively for your event and design your occasion exactly as you wish. Whether it's a company party, gala, or anniversary – an experience of impressive scale and unmistakable Oktoberfest atmosphere awaits.
Gösser Zelt: 3,136 seats
Wiesbauer Zelt: 1,384 seats
Nordic Spirit Kaiser Zelt: 1,144 seats
Five charming mountain huts in various sizes provide the perfect setting for small and large celebrations. Whether it's a cozy get-together or an exclusive event – the right mountain hut with a special alpine flair awaits for every occasion.
Gasteiner Alm: 144 seats
Kaktus Alm: 282 seats
Underberg Alm: 50 standing places
Schladming-Dachstein Hohenhaus Tenne: 304 seats
Almdudler Alm: 248 seats
In the middle of the biggest Oktoberfest of the year
When Vienna celebrates, it does it in style. The Wiener Kaiser Wiesn isn't an event - it's a state of emergency. A place where emotion, joie de vivre, and community become palpable.
Over 400,000 people in 18 days. And in the middle of it: Your brand.
Whether as the namesake of a beer tent, as the host of an alpine hut, in the bustling Wiesn village, in the energetic octagon, or at interactive highlights like the photo booth – here, experiences are created that last.
Why here? Because genuine attention can't be bought, it has to be felt.
This isn't a traditional advertising space. It's an invitation to be part of something bigger.
From September 24 to October 11, 2026, Vienna will be the epicenter of celebration.
Now is the moment to position your brand right where people are open, want to enjoy, and want to experience.
Don't just be there. Be part of the story.
Contact us - we're happy to advise you:
office@kaiserwiesn.at
+43 676 83 86 74 81
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Visitors, concerts, employees: All the numbers for Kaiser Wiesn, compact and clearly at a glance.
Visitors
Portions of pork knuckle
Portions of grilled chicken
Hours of Live Music
Musician
Solo concerts
Employees
Assembly hours
Oktoberfest King Johann I proudly presides over the Wiener Kaiser Wiesn, a festival brimming with tradition, music, and good times.
With charm, he guides through beer tents and customs, uniting visitors from near and far, and embodying Vienna's festive soul in the golden autumn. He is considered a symbol of pure joie de vivre!
100 % from Austria, 100 % flavor
Crispy, golden yellow, and simply delicious: BAUERNLAND fries stand for the highest quality, regional origin, and sustainable production.
Made in Lower Austria from 100% Austrian potatoes, the raw materials come exclusively from over 220 contract farmers in the Weinviertel, Marchfeld, and Burgenland regions. This ensures that the entire value chain remains within the state—a benefit for quality, freshness, and local agriculture.
The farm guarantee combined with the AMA quality seal creates special confidence: it makes the products fully traceable from field to packaging. At the same time, the proximity to the growing regions ensures short transport routes and particularly climate-friendly production. BAUERNLAND also sets a good example in terms of resource conservation: potato leftovers are processed into croquettes and rösti, and peels are used for energy generation in a biogas plant.
The fries are cut from whole potatoes, carefully processed, pre-fried in vegetable oil, and flash-frozen. This ensures optimal preservation of flavor, texture, and nutrients. Whether thin or thick, crinkle-cut or classic – the variety of cut types offers something suitable for every catering application.
With annual sales of around 5,000 tons of French fries, BAUERNLAND is a strong partner for the gastronomy industry – offering honest enjoyment with origin, quality, and responsibility from Austria.
WEINBERGMAIER GmbH is Austria’s leading producer of frozen traditional Austrian specialties. Its wide range of products includes potato products, soup garnishes, dumplings, strudel, Kaiserschmarrn, and Palatschinken, which are sold under the BAUERNLAND, TONI KAISER, ACKERL, and HÄNSEL & GRETEL brands. In fiscal year 2024, the company, with approximately 250 employees at its locations in Wolfern and Vienna, generated net sales of around EUR 75.2 million. WEINBERGMAIER supplies the foodservice industry and institutional kitchens through wholesale channels, consumers through retail, and large industrial customers directly. 60% of revenue comes from the foodservice sector, while 40% comes from food retail and B2B. Exports account for approximately 30% of total revenue, primarily from trade with Germany, Italy, and Switzerland. WEINBERGMAIER is a subsidiary of VIVATIS Holding AG.
